Always on Yeo Valley products
We pioneered an industry first by using SKU-specific QR codes to digitise every product in Yeo Valley’s range. This enabled Yeo Valley to engage users across their entire range of products via daily recipes, product information, and recycling instructions, turning every product into a consumer touchpoint.
Daily Yeokens
120,000+
Engagements
An industry-first digitised portfolio
Connecting loyal customers to their products
LoyaltySKU level QR codesStorytelling1st Party data capture
Timely, contextual and personalised
1st party data capture
Recipe refresh
Next project:
JW Anderson