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This journey started on
October 19th 2014...

2014ConnectedFireworksSnapchatMalibuEddyRobertTeamiPhoneAgency of Things
August 2016

We then partnered with Malibu to launch the world’s biggest rollout of NFC on pack

SharpEnd | Malibu

48K

bottles

4%

engagement

2017

qr

Apple adds native
QR scanning

Apple

2018

qr

Apple adds native
NFC scanning

Suddenly, people were able to interact more easily and we put NFC at the heart of 360-degree product campaigns

Böen Wines 2019

Böen Wines 2019

Levi’s x GANNI 2020

Levi’s x GANNI 2020

LYFT 2021

LYFT 2021

Clinique 2022

Clinique 2022

Now we’re taking our next step as part of the Fedrigoni family

fireworksSharpend x FedrigoniFedrigoni

Fedrigoni is pioneering connected solutions using RFID and NFC technology, allowing brands to connect with their customers through digital interactions with physical products at every stage of their journey...

which makes us a match made in heaven

Come and be part of our future

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