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JW Anderson’s AR Pleasure Garden

JW Anderson used its pop-up store in Selfridges to create an AR ‘Pleasure Garden’ with blooming flowers, roaming wildlife, and sprouting mushrooms that came to life as users moved around. Each moment brought urban dwellers back to nature, which they could then share on their social media.

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Elevating luxury in-store shopping

Shifting JW Anderson to the digital space

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AR nature unleashed
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