From TV screens to on-pack, creating a gamified connected campaign
Staropramen’s TV commercial saw Orlando Bloom trying to break into their distillery to discover the secrets behind the taste that’s Brewed By Experts, For Experts. To maintain campaign momentum, we created a connected experience that expanded on the theme by challenging users to apply some nimble fingered skills of their own to crack into the iconic Staropramen vaults on the banks of Prague’s Vltava River. This ownable brand experience doubled up as a way for Staropramen to reward drinkers for choosing their beer.
Cracking the puzzle and opening the Staropramen vault instantly rewarded the user, boosting engagement.
Our experience stretched across several touchpoints, including the TVC, DOOH, and across social channels.
Vault-crackers were entered into a draw to win Staropramen’s Golden Tankard - generating valuable first party data.
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