Turning every media touchpoint into a localised experience
In 2023 Madrí challenged us to promote a new premium lager in the UK, get people back into pubs and bring to life the Soul of Madrid. Our solution saw mobiles become the key to unlock Madrí’s famous Red Doors across the UK, leading to an immersive world where users could paint pints, learn Spanish, and plug straight into local bars, gigs, and events.
250,000+
User engagements
Multi-media touchpoints, localised experiences
Learn Spanish phrases
Madrí’s Red Door Opens Up a New World of Connected Experiences
From localised discounts to personalised rewards
Paint Your Pint
Next project:
Bastille