Turning every media touchpoint into a localised experience

In 2023 Madrí challenged us to promote a new premium lager in the UK, get people back into pubs and bring to life the Soul of Madrid. Our solution saw mobiles become the key to unlock Madrí’s famous Red Doors across the UK, leading to an immersive world where users could paint pints, learn Spanish, and plug straight into local bars, gigs, and events.