Using AR to tell brand stories at point of sale
B Corp wine producer Rabble Wines used an AR-driven story to deliver an immersive experience about the consequences of ignoring Mother Nature. Delivered at the point of sale, consumers could explore education experiences and promote local causes as well as join the Rabble Community.
AR driven storytelling
60%+
Completed experience
Immersive storytelling that leverages AR and label recognition
Geo taggingVoice recognitionAR
Flourish or Fury, you decide.
Label recognition
Shoppers are given the option of unleashing Mother Earth’s power on the tree, or letting it grow and flourish
Users were encouraged to pick up a bottle and discover the range
Next project:
Yeo Valley