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Using AR to tell brand stories at point of sale 

B Corp wine producer Rabble Wines used an AR-driven story to deliver an immersive experience about the consequences of ignoring Mother Nature. Delivered at the point of sale, consumers could explore education experiences and promote local causes as well as join the Rabble Community.

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AR driven storytelling

60%+

Completed experience

Immersive storytelling that leverages AR and label recognition

Geo taggingVoice recognitionAR
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Flourish or Fury, you decide.
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Label recognition
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Shoppers are given the option of unleashing Mother Earth’s power on the tree, or letting it grow and flourish

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Users were encouraged to pick up a bottle and discover the range

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Next project:

Yeo Valley