Generating first party data on pet owners
Purina wanted to promote limited edition packs whilst driving CRM sign-ups, the solution was a gamified competition allowing consumers to create and share eCards featuring pictures of their pets.
QR codes were added to POS materials in retailers across the UK, consumers scanned to access the experience
The resulting shared eCards encouraged further sign-ups from recipients, driving more first party data
Next project:
Yeo Valley