Setting the new benchmark for Digital Product Passports (DPPs)
We collaborated with r-pac, a global leader in packaging solutions, and clothing brand Moose Knuckles, to create a DPP that's stylish, intelligent, and built around the consumer. By simply tapping the garment, the user is able to authenticate their purchase, before exploring the product's lifecycle - from source to store.
The DPP breaks the product down by materials, origin countries, and supplier details
The consumer can then see how far the garment has travelled, and where from
Finally, they're able to register their purchase, unlocking repair services and supporting circular fashion initiatives
Next project:
Levi’s x GANNI