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Setting the new benchmark for Digital Product Passports (DPPs)

We collaborated with r-pac, a global leader in packaging solutions, and clothing brand Moose Knuckles, to create a DPP that's stylish, intelligent, and built around the consumer. By simply tapping the garment, the user is able to authenticate their purchase, before exploring the product's lifecycle - from source to store.

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The DPP breaks the product down by materials, origin countries, and supplier details

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The consumer can then see how far the garment has travelled, and where from

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Finally, they're able to register their purchase, unlocking repair services and supporting circular fashion initiatives

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Levi’s x GANNI