Circular fashion with Levi’s x GANNI
Levi’s and GANNI looked to us to create product stories for their pioneering clothes rental programme. NFC tags in the iconic Levi's back-patch in the collection allowed consumers to discover the journey of the jeans through product stories, share their own messages as well as access care tips.
Rental programme
60%+
Repeat engagements
2x
Industry average for time spent on experience
50+
Media coverages including Vogue
Your love letter
We transformed the iconic Levi's back-patch for the first time
Bringing people closer to a new GANNI rental collaboration
Next project:
Boots