Levi’s x GANNI header image

Circular fashion with Levi’s x GANNI

Levi’s and GANNI looked to us to create product stories for their pioneering clothes rental programme.  NFC tags in the iconic Levi's back-patch in the collection allowed consumers to discover the journey of the jeans through product stories, share their own messages as well as access care tips.

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Rental programme

60%+

Repeat engagements

2x

Industry average for time spent on experience

50+

Media coverages including Vogue

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Your love letter
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We transformed the iconic Levi's back-patch for the first time

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Bringing people closer
to a new GANNI rental collaboration

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Next project:

Boots