Driving hype for Madrí’s launch of 0%
Madrí wanted to leverage its ongoing Conectada campaign that brings to life Spanish culture for the launch of its new 0% product - Madri 0%. We created a ‘Street Stencils' experience that allows consumers to design their own tote bag inspired by Madrí 0% and 'The Soul of Madrid'.
Consumers scanned an on-pack QR code to access the experience, then chose a special stencil design as well as the colours to complete the design.
Consumers submitted their details (1PD capture) for the chance to win a physical tote bag featuring their design.
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Staropramen