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Mixing beer and beats for Madrí’s summer campaign

Madrí partnered with Spanish DJs, Mëstiza, for their summer 2025 campaign - and asked us to help amplify it beyond the bar. To help elevate the campaign’s reach, we created an experience that allows consumers to become DJs themselves and mix their own track on their phones - helping embed Madrí’s identity within music culture.

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Users could layer on instruments, vocals, and iconic Madrí noises to create their own summer anthem

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Consumers could then share their track, for a chance to win a trip to Madrid

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Next project:

Aperol