Engaging Aperol drinkers at the airport
Campari Group wanted to help travellers enjoy Aperol on holiday by giving them destination specific travel guides including the best bars and restaurants at their destination. The guides were accessed via dedicated POS in Global Travel Retail at airports, with travellers either scanning their boarding pass or entering their destination, then downloading the relevant guide via a QR code to their phone.
Content was tailored to the input destination, including the best bars, local language tips, holiday playlists and more.
Maps were included to help guide travellers around must-see tourist hotspots as well as bars serving Aperol.
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Jameson