Traceability from source to store
Bastille provided consumers with unparalleled levels of transparency through serialised QR codes. Each individual bottle code told consumers about the origin of the ingredients, the sustainability of the sourcing, the date of the bottling, and detailed fragrance notes for the bottle of perfume in their hands.
Delivering full product transparency through interactive storytelling
Connecting environmentally conscious customers to their products
TraceabilitySustainabilityDigital ID1st party data captureNFC
Customers could explore the origins of the ingredients and fragrance composition
Understanding each step of the production chain
A major step forward in sustainable luxury