Reaching new audiences with Just for Men
Just for Men wanted to help young consumers keep their beards looking full and fresh. QR codes deployed across TVCs, socials, events, and even jumbotrons at NHL games led to an AR experience allowing young men to see how the Just for Men Beard and Brow colour product would look for them.
AR beard contouring
100,000+
Users of filter
1:30s +
Average session length
Creating a connected consumer journey
ARQRSocial engagement
Find your perfect shade
AR-driven facial hair picker preview
Trials across media touchpoints
Next project:
Balmain Pokémon