Driving engagement through an interactive penalty shoot out game!
Jameson partnered with SharpEnd to create a scalable connected experience that would engage football fans, drive CRM capture, and reward participation across multiple markets and partnerships. Elevating their partnership with the MLS, consumers accessed a mobile-first penalty shootout game via connected bottles and campaign touchpoints. After registering, players stepped up to the spot to test their skills for the chance to win prizes, unlock exclusive rewards, and access football content through Jameson Connects.
Built as a flexible platform, the experience could be easily localised with market-specific teams, partnerships, promotions, and creative assets while maintaining a consistent gameplay experience.
The activation transformed connected packaging into a repeatable engagement platform, combining gamification, CRM capture, and football fandom to create a scalable campaign that can be rolled out across markets, partnerships, and future football seasons.
Next project:
Gloria Ferrer - Stories That Bloom Beyond the Bottle