Creating more meaningful consumer moments across discovery, storytelling, and gifting.
Gloria Ferrer partnered with SharpEnd to transform its premium sparkling wine packaging into connected experiences that create more meaningful consumer moments across discovery, storytelling, and gifting. Using NFC and QR technology embedded directly into the packaging, consumers can unlock immersive digital experiences that extend the brand journey beyond the bottle.
Using NFC and QR technology embedded in the packaging for the their Wildflower Sparkling Wine and Royal Cuvée Rosé, consumers unlock connected experiences that extend the brand journey beyond the bottle, from immersive storytelling and product discovery to personalised gifting moments.
By turning packaging into an interactive digital touchpoint, Gloria Ferrer created richer consumer engagement while building stronger, longer-lasting relationships with its audience.
Next project:
Bardstown Bourbon Gifting Reimagined