Driving sales with a gifting experience using NFC wax seals
Glen Grant wanted to elevate the in-store gifting experience, driving improved sales and repeat purchase. The solution was allowing consumers to record digital messages attached to the bottle through an NFC wax seal, whilst waiting for their product to be wrapped.
Visitors uploaded their messages in-store via an app by tapping NFC wax seal
The recipient taps the bottle to recover the message and also access tasting notes
Next project:
Staropramen