Engaging consumers with contextual wellbeing hints & tips
To amplify the collaboration between evian and Pharrell Williams’ wellbeing brand Humanrace, we created a connected experience that brought to life the key message: “health starts with water”. The concept of the ‘Fountain of Youth’ was brought to life in a contextualised journey for each user, with happiness and peace of mind tips along the way called 'Droplets of Youth' driven by location, time, and weather.
Delivering an immersive experience to introduce The Fountain of Youth concept.
Droplets of Youth - contextual prompts that help users get back in touch with their spontaneous side.