Connecting digital and physical exclusivity with Pokémon and Balmain
NFC tags embedded into a limited edition Balmain collaboration with Pokémon connected the digital and physical worlds. VIP content and event invites were unlocked when a Balmain x Pokémon Patch was tapped, with a legendary edition up for grabs for just 75 people who caught all nine Pokémon.
Digital unlocks
Providing authentication with NFC
Sold at nine Balmain boutiques across three markets
NFCDigital twinReal-life rewardsDigital rewards
Connecting the Balmain Army straight into the Pokémon universe
Pokémon hunt
An NFC-enabled Pokemon adventure
A tap unlocks exclusive content and rewards
Collect them all
Next project:
Boots