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Connecting digital and physical exclusivity with Pokémon and Balmain

NFC tags embedded into a limited edition Balmain collaboration with Pokémon connected the digital and physical worlds. VIP content and event invites were unlocked when a Balmain x Pokémon Patch was tapped, with a legendary edition up for grabs for just 75 people who caught all nine Pokémon.

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Digital unlocks

Providing authentication with NFC

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Sold at nine Balmain boutiques across three markets

NFCDigital twinReal-life rewardsDigital rewards

Connecting the Balmain Army straight into the Pokémon universe

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Pokémon hunt
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An NFC-enabled Pokemon adventure

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A tap unlocks exclusive content and rewards

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Collect them all

Next project:

Boots

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