Connected Products that build trust at scale
Estée Lauder partnered with SharpEnd to support the re-launch of Double Wear Stay-in-Place Makeup creating a connected experience designed to educate consumers on the reformulated product and build confidence at the point of purchase.
Accessed via in-store POS materials, the experience uses an AI-powered chatbot assistant as a natural extension of the brand journey. It brings Estée Lauder’s expertise directly to consumers, delivering instant guidance that feels natural, premium, and effortless – anytime, anywhere.
The chatbot helps users explore key updates including formula changes, shade matching, ingredients, and wear, turning complex product information into clear, trusted answers at scale.
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