Driving long-term loyalty for Clinique’s Moisture Surge
Clinique wanted to bring to life the promise of its Moisture Surge product by showing the benefits of the key ingredient Aloe Vera. By tapping an NFC lid on the jar, consumers were taken on a digital journey bringing to life benefits of Aloe, ending with personalised moisturising recommendations based on answers to a survey about their skin.
An interactive 3D world brought to life the power of Aloe.
Answers to a survey combined with contextual data (weather data), unlocked a consumer's Daily Dehydrator Index, providing advice, specific to their location and skin type
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