Taking travel retail audiences on a fully immersive, round the world brand journey.
With global travel restricted in 2020, Campari Group needed a digital-first way to create standout engagement as lead sponsors of the Moodie Davitt Travel Retail Expo.
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SharpEnd created ‘Virtual Brand Homes’, an immersive 360 experience inviting attendees to “Fly with Air Campari Group” and explore three brand worlds through interactive environments designed to drive discovery, storytelling and product education.
The experience delivered a strong performance, achieving a 3m + average session length, 45% repeat visits, and winning 6 awards, proving the power of immersive digital experiences to generate meaningful engagement at scale.
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