CPG Industry Report 2024

88%

of CPG brands are increasing their investment into connected packaging.

Find our how CPG brands are using connected experiences within their marketing strategies.

What's in the report?

01

Key Data

Explore why CPG brands are investing in connected experiences.

02

Personalisation & Engagement

Personalised consumer experiences with connected packaging are vital as they foster stronger brand-consumer relationships.

03

Data

The upcoming death of the cookie will mean many brands lose a valuable source of insight.

04

Sustainability & Regulation

Recycling guidance facilitated by NFC and QR code technology is significantly impacting the sustainable packaging industry.

05

Case Studies & Other Reports

Explore SharpEnd's case studies and other industry reports.

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