85%
of brands are increasing their investment in connected experiences this year.
Find out how brand decision makers are using connected experiences across their business.
What's in the report?
Big picture stuff goes first
Exploring the connected consumer journey - what it means for brands and consumers now and in the future.
Designers, your industry needs you
How the packaging design industry is responding to an increasing demand for connected solutions from brands.
Don't call it a greenwash
How connected experiences are playing an important role in helping brands communicate their progress on sustainability and what more can be done.
Tapping into the NFC community
Focusing on the huge potential of the growing NFC market, why consumers want more and how brands are responding.
The trends and legislation bit
Exploring the latest trends within connected packaging including how brands are delivering on new legislation using QR codes and NFC.
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